CI
Define the Brand
Signature
Under no circumstances may the CI be arbitrarily altered or damaged.
The SIMPAC signature embodies the value of all business units, from industrial machinery to B2C operations.
The SIMPAC signature uses the dynamic, circulating form of the S symbol to represent unify the company's diverse business areas—from constantly moving machinery to B2C brands that bring momentum to everyday life. The bold symbol, paired with a solid and refined logotype, expresses the trust and responsibility SIMPAC has earned, while simultaneously projecting a youthful and innovative brand identity
SIMPAC Signature
Symbol & Wordmark
Give priority to the SIMPAC signature and symbol, and use the stand-alone wordmark only when necessary, as a lowest-priority option.
The endlessly circulating S symbol and the wordmark that conveys trust.
The circulating S symbol encapsulates the value of all business units—from dynamic machinery to B2C businesses that energize daily routines. Designed for clarity and impact, it communicates the brand with balance and versatility across a wide range of media. The solid and refined SIMPAC wordmark reinforces the trust and integrity SIMPAC has built, while projecting an image of innovation and youthful vitality.
S Symbol
Wordmark
Clear Space
To maintain the integrity and independence of brand assets, appropriate minimum clear space must be observed around each asset.
Ensure sufficient spacing for the signature, symbol, and wordmark, based on their relative sizes, and prevent other media or visual elements from intruding on this area.
SIMPAC Signature on Grid & Clear Space
S Symbol Clear Space
Wordmark Clear Space
Slogan
The SIMPAC signature symbolizes the company's vision to lead a sustainable future.
SIMPAC's Group slogan, "Synergy for Impact," expresses the steadfast trust and confidence of an industry leader. The Group's core business capabilities—presses, ferroalloys, trading, and industrial machinery—combine organically to generate synergy that drives innovation and progress. This philosophy reflects SIMPAC's commitment to creating a positive and lasting impact on customers, industry, and society at large.
Signature-Slogan Lockup